Verificat is a nonprofit founded in April 2019, dedicated to fact-checking and promoting media literacy in Catalonia.
Through strategic content and creative campaigns, it combats misinformation and engages audiences in meaningful ways.
Client
Verificat
Year
2023 - 2024
Services
Creative Direction
Content Strategy
Social Media Campaigns
Video Production
Web Management
Analytics & Performance Tracking
+40%
ENGAGEMENT INCREASE Boosted communityinteraction through creativestorytelling and campaigns
30K
NEW FOLLOWERS Expanded audiencereach via innovativecontent formats
+1M
WEBSITE VISITS Drove traffic withintegrated social anddigital strategies
+200
VIDEOS PRODUCED Diverse, visuallyengaging content toeducate and inform
A Strategic and Creative Approach to Social Media Growth
As Social Media Manager, I shaped the creative vision for Verificat and its educational project, Desfake. I developed and executed content strategies that fused education, storytelling, and strong visual identity.
Through weekly posts, I engaged audiences on fact-checking topics, while paid campaigns expanded reach and awareness. In collaboration with a communications agency, I optimized the website to better reflect the brand’s mission and user needs.
Using analytics, I continuously refined content, formats, and messaging to maximize engagement and impact. This approach strengthened Verificat’s authority, expanded its reach, and positioned fact-checking as a vital, engaging, and visually compelling mission.
⸺ Brand Authority
Reinforced Verificat as a trusted and visually consistent fact-checking brand.
⸺ Community Growth
Expanded audiences and engagement through creative campaigns and content formats.
⸺ Public Awareness
Promoted media literacy using accessible, thought-provoking content.
⸺ Credibility & Trust
Built confidence with consistent, clear, and visually engaging messaging.
⸺ Digital Foundation
Developed a cohesive digital ecosystem for ongoing growth.
⸺ Educational Reach
Extended Desfake’s impact through innovative educational content.